Popculture reflects what people like,​ it shapes how and what they talk about.​

1   Popculture is a connecting umbrella under which people from all milieus and backgrounds can be reached.

2   Popculture is important to people and emotionally charged.

3   Popculture is always new, super-present and affects everyone. 

DOKYO taps into popculture to create access to people:​ it is the starting point for strategic brand building and communication, campaigns, experiences.