DUSCH DAS
A classic makes waves
Duschdas? A care brand that everyone in Germany knows! Because this classic has always ensured a good start to the day. But how do you wake this traditional brand from its beauty slumber? And how do we appeal to a younger target group without losing loyal fans?
By asking ourselves what we all have in common in the morning:
The need for freshness and the longing for a little support, a kind of tailwind, to get the day off to an easier start.
THE DUSCH DAS WAVE
That's why our solution is refreshingly simple: with the Duschdas wave, DOKYO creates a distinctive brand asset that visualizes the support and joy that every shower with Duschdas brings. Our wave is branded on all relevant channels, has revitalized Duschdas and inspired a new generation.
