DOKYO & KNORR?

Snacking without limits

Rules are there to be broken, especially when it comes to Gen Z eating. Snacking in bed at five in the morning? While gaming? Or even in the bathtub? Eat how you feel! This attitude is more than just rebellion, it is an expression of a new food culture. This is exactly what DOKYO conveys with the social media campaign for Knorr Snack Pots. “Iss halt geil” is the permission that nobody asked for, because you simply give it to yourself.