DO YOU ALWAYS DRINK PURE WHISKY?
PURE MADNESS!
For The Singleton, we are putting dusty whisky clichés on ice, breaking down prejudices and simplifying the complex world of traditional single malts.
To do this, we have brought The Singleton into the current culinary culture of the foodie scene and enlisted the prominent support of top Berlin chef The Duc Ngo.
“The Flavour” - an entertaining food documentary campaign in which Duc cooks, experiments and creates food pairings with whisky in his restaurants.
You can not only drink and mix whisky, you can also eat it! Together with director and Emmy winner Tracey Gudwin (“No Reservations”), we have created an inspiring campaign that demonstrates the lightness and openness of The Singleton – and brings The Singleton to the attention of new target groups.
