MOARR!
by Knorr
With Moarr! By Knorr we have developed and self-produced an entertaining YouTube format that combines entertainment and real added value in the tone of voice of the target group.
The show was presented by “Malwanne”, a credible and beloved Food-Influencer, featuring a special guest and showcases an alternative to popular fast food in every episode that viewers will crave MOARR of!
CONTEXTUAL MINDSET
The young target segment is very digitally savvy, is much more advanced than other generations when it comes to sustainable, meat-free nutrition, and wants to be adressed in a fun & entertaining way.
CULTURAL TERRITORY
Moarr! by Knorr ticked several crucial boxes
- Co-Creation with various popular creators
- Designed like most popular YouTube formats
- Relevance with most popular dishes e.g. Burger, Ramen, etc.
CREATIVE AMPLIFICATION
- Regular YouTube format with own channel
- Social Media (Organic + Paid)
- Amplification via Creator Channels
